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Dr SENTHILMURUGAN P

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption Journal of Coastal life Medicine 01-May-2023 / / 939-956

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY
Title of Article Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption
Name of Journal Journal of Coastal life Medicine
Volume No
Issue No
Page No 939-956
URL https://www.jclmm.com/index.php/journal
Date of Publication 01-May-2023
2 A study on the weak form of Efficiency of Metal & Mining sector in BSE Natural Volatiles & Essential Oils 25-Oct-2021 8 / 4 / 287-296

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,M. KRISHNAMOORTHI,P. VENKATESH,C.R. SENTHILNATHAN
Title of Article A study on the weak form of Efficiency of Metal & Mining sector in BSE
Name of Journal Natural Volatiles & Essential Oils
Volume No 8
Issue No 4
Page No 287-296
URL https://www.nveo.org/index.php/journal/article/view/168
Date of Publication 25-Oct-2021
3 A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Nov-2019 9 / 1 / 3309-3313

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,P. VENKATESH,A. KRISHNA SUDHEER,D.SATHYA PRASAD KUMAR
Title of Article A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 1
Page No 3309-3313
URL https://www.ijitee.org/download/volume-9-issue-1/
Date of Publication 01-Nov-2019
4 Implication of Social Media Marketing in Growing Healthcare Industry International Journal on Applied Engineering Research 15-Apr-2014 22 / Special issue / 7448-7456

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article Implication of Social Media Marketing in Growing Healthcare Industry
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7448-7456
URL https://www.ripublication.com/ijaer.htm
Date of Publication 15-Apr-2014
5 Consumer Preferences towards Organized Retailing with reference to Big Bazaar International Journal on Applied Engineering Research 14-Apr-2014 22 / Special issue / 4722-4733

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article Consumer Preferences towards Organized Retailing with reference to Big Bazaar
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 4722-4733
URL https://www.ripublication.com/ijaer.htm
Date of Publication 14-Apr-2014
6 A study on the influence of promotional activities for TATA ARIA among consumers in Chennai International Journal on Applied Engineering Research 14-Apr-2014 22 / Special issue / 7572-7578

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article A study on the influence of promotional activities for TATA ARIA among consumers in Chennai
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7572-7578
URL https://www.ripublication.com/ijaer.htm
Date of Publication 14-Apr-2014
7 Purchase and Repeat purchase intention of Aawin Customers in Chennai city International Journal on Applied Engineering Research 11-Apr-2014 22 / Special issue / 4722-4733

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,R BALAJI
Title of Article Purchase and Repeat purchase intention of Aawin Customers in Chennai city
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 4722-4733
URL https://www.ripublication.com/ijaer.htm
Date of Publication 11-Apr-2014
8 Employee Engagement Activities in Amphenol Omni Connect Pvt., Ltd. International Journal on Applied Engineering Research 11-Apr-2014 22 / Special issue / 7367-7375

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,R BALAJI
Title of Article Employee Engagement Activities in Amphenol Omni Connect Pvt., Ltd.
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7367-7375
URL https://www.ripublication.com/ijaer.htm
Date of Publication 11-Apr-2014

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 12th International Conference on Contemporary Issues in Management Level Of Willingness Among Consumers To Adopt Ondc Over Platform Centric Apps A Conceptual Framework 23/03/2024 International School of Management Excellence (ISME) International
2 Seminar Keynote Speaker Webinar on Research Intern's Guide Webinar on Research Intern's Guide: Navigating Your Academic Journey with Precision. 21/03/2024 Christ University Institutional
3 Conference Moderator/Chair International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism 05/10/2023 Christ University International
4 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sri Sairam Institute of Management Studies International
5 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 06/12/2022 Sai Ram Institute of Management Studies International
6 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
7 Seminar Participant Webinar on National Education Policy (NEP-2020) - A Road Ahead 27/01/2022 Christ University Institutional
8 Conference Presenter Contemporary issues in Advanced Business Management A study on the Weak Form Efficiency of Metals and Mining sector in BSE 18/06/2021 Malla Reddy College of Engineering and Technology International
9 Conference Presenter National Conferences on Recent Advances in Science, Engineering and Management Impact on Transformational Leadership on Followers Development on the Basis their Hierarchy in Service Industry 05/03/2020 Tagore Engineering College National
10 Seminar Participant Step-Up in Quality Higher Education 19/01/2019 Vidya Sagar Women's College National
11 Conference Presenter AIMS International Conference on Management Self- Concept and Self-Care through physical fitness 03/01/2019 SIMS Pune International

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Leveraging Digital Media for Business Success "One day National Seminar on "Lean Startup: Innovation and Agility from the Beginning" 21/08/2023 Sri S Ramasamy Naidu Memorial College
2 Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students AICTE Sponsored Short Term Training Program on Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students 17/12/2020 Tagore Engineering College
3 Marketing Strategies in the Turbulent times Webinar 20/07/2020 SA Engineering College, Chennai
4 Emerging Trends in Industry - Marketing strategies in COVID Emerging Trends in Industry - Webinar series 12/07/2020 Tagore Engineering College

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A Study on Buyers' Purchase Decision of Residential Houses with Reference to Chennai Real Estate Market Dr. N. Mohan Bharathiar University

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Training program on ?Scaffolding Adult Learning Through Learner-Centered Approach? held on March 1 and 2, 2024, Christ University Institutional 01/03/2024
2 Scaffolding Adult Learning Through Learner-Centered Approach? Christ University Institutional 01/03/2024
3 Webinar on Research Intern's Guide: Navigating Academic Journey with Precision Christ University Institutional 21/02/2024
4 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Christ University Institutional 05/12/2022
5 One Week FDP on Mentoring and Teaching Pedagogy For Classroom Delivery Enhancement Sri Sai Ram Institute of Management Studies International 23/08/2022
6 Faculty Development Program - 1 Centre for Education Beyond Curriculum Institutional 06/07/2022
7 30M Training Christ University Institutional 21/06/2021
8 Online Faculty Development Program on Security Analysis and Portfolio Management SRM Valliammai Engineering College, Chennai National 07/06/2021
9 "Five Days Online Quality Improvement Programme on Professional Development in the New Normal" Christ University 03/05/2021
10 Quality Improvement Program on Hybrid Teaching Staff Development College 02/03/2021
11 5 Days FDP on Emerging Technologies in Transforming Business Models SJB Institute of Technology Regional 24/11/2020
12 Being a Supper Teacher Bannari Amman Institute of Technology National 06/07/2020
13 Teachers' Leadership Quality in Higher Education Sri Sairam Institute of Management International 24/06/2020
14 Orientation Program Christ Demeed to be University 05/08/2019
15 Enhancing Pedagogic Practices, Research and Consultancy Christ University 20/05/2019
16 Creative Pedagogy: Fostering student Creativity and Innovation Indian Institute of Technology, Madras Institutional 27/11/2014

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